For Pride 2022, we created a content series to support Teva's participation in Pride, drawing inspiration from the community and enlisting the help of Kornbread the Snack Jete, a former contestant on RuPaul's Drag Race. The series consisted of 20 video pieces, in which Kornbread humorously critiqued different shoe styles throughout the month of June. Through this series, we introduced Teva to new audiences and generated over 1 million impressions and 940,000 in reach.
For Pride 2023, we created a content series that showed how Teva is an ally all year round. This series leaned more into queer artists, adventurers, and makers who align with the Teva values, showing how they adventure ‘OUT’ in their Tevas. I was the art director on this project and lead the photoshoots, interviews, social creative and landing page design.
